Interesting question on The Frum Skeptics Group recently:
"If living one way and believing another is "par for the course" on this list, then no one here has any objection to Russian/Rumanian/Ethiopians who convert for convenience (i.e. for admission & facilitation of absorption into Israeli society), no?
*That* would be having double-standards: being lenient upon oneself while nit-picking about others."
In my mind, being Jewish is far more an identity issue than a issue of even either belief or practice. So I think it is likely that many of the Jews here feel strongly about being Jewish and identify strongly as Jewish even without any religious connotations. Because of that idea then having non-Jews convert to Judaism and calling themselves Jews without that deep-seated true identity as Jews, it makes a sham of our history and our heritage.
So I'd follow the general conceptual strictness in Orthodox conversions where a person has to prove real interest and real conviction and real understanding of what he's getting into if he wants to join our collective path and identity as one of us. It isn't a factor of "meaness" or double standard, we just cannot allow a dilution of our identities by those who would add nothing to it.